NICHER: An approach to identifying defensible product positions
Year of publication: |
1995
|
---|---|
Authors: | Sudharshan, D. ; Ravi Kumar, K. ; Gruca, Thomas S. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 84.1995, 2, p. 292-309
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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