Nielsen personalizes the mobile shopping app
Year of publication: |
2012
|
---|---|
Authors: | Cameron, Dave ; Gregory, Chris ; Battaglia, Daryl |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 3, p. 333-338
|
Subject: | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Personalisierung | Personalization | Einzelhandel | Retail trade | USA | United States |
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