Nissan enjoys life in the fast lane
In the fairytale Peter Pan, the Lost Boys are quite content to skip merrily along behind their leader. The extent of their ambition is to emulate him. At Nissan, a somewhat different philosophy prevails. The Japanese automaker has no intention of simply following in the wake of rivals because, according to CEO Carlos Ghosn, those who habitually follow the leader never get to be leader themselves.
Year of publication: |
2004
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 7, p. 9-12
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Automotive industry | Productivity rate | Efficiency | Innovation |
Saved in:
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