NIVEA : brand transfer for continuous and innovative product maintenance
Year of publication: |
2000
|
---|---|
Authors: | Roosdorp, Alexander |
Published in: |
Understanding marketing : a European casebook. - Chichester : Wiley, ISBN 0-471-86093-X. - 2000, p. 177-188
|
Subject: | Instandhaltung | Maintenance policy | Markenführung | Brand management | Innovation | Markenimage | Brand image |
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