Non-dyadic human-robot interactions and online brand communities
Year of publication: |
2022
|
---|---|
Authors: | Lima, Vitor ; Zanini, Marco Tulio ; Irigaray, Hélio Arthur Reis |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 6, p. 724-737
|
Subject: | Consumer robots | Human-robot interaction | Netnography | Non-dyadic human-robot interactions | Online brand communities | Roomba | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing |
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