Non-market strategies and building digital trust in sharing economy platforms
Year of publication: |
2022
|
---|---|
Authors: | Ko, Guihan ; Amankwah-Amoah, Joseph ; Appiah, Gloria ; Larimo, Jorma |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 28.2022, 1, p. 1-15
|
Subject: | Digital technology | Digital trust | Non-market strategies | Sharing economy | Trust | Vertrauen | Confidence | Share Economy | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Informationstechnik | Information technology |
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