Non-price cues utilization during social coupon purchasing-decision
Year of publication: |
2014
|
---|---|
Authors: | Nakhata, Chinintorn ; Kuo, Hsiao-Ching |
Other Persons: | Grewal, Dhruv (ed.) ; Nordfält, Jens (ed.) ; Roggeveen, Anne (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 23.2014, 6, p. 439-451
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behavior | Social influence | Perceived risk | Promotions | Online buying behavior |
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