Nonparametric estimation of the effects of advertising : the case of Lydia Pinkham
Year of publication: |
2005
|
---|---|
Authors: | Mariel, Petr ; Orbe-Mandaluniz, Susan |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 78.2005, 2, p. 649-673
|
Subject: | Nichtparametrisches Verfahren | Nonparametric statistics | Werbung | Advertising | Nachfragetheorie des Haushalts | Consumer demand theory | Schätzung | Estimation | USA | United States |
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