Nonprofit versus for-profit health carecompetition : how service mix makesnonprofit hospitals more profitable
Year of publication: |
2020
|
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Authors: | Moon, Jihwan ; Shugan, Steven M. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 2, p. 193-210
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Subject: | competitive strategy | empirical | game theory | health care | hospitals | nonprofit objective | not-for-profit | service mix | Krankenhaus | Hospital | Nonprofit-Organisation | Nonprofit organization | Dienstleistungsqualität | Service quality | Spieltheorie | Game theory | Wettbewerbsstrategie | Competitive strategy | Gesundheitswesen | Health care system | Krankenhauskosten | Hospital costs |
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