Normal vs. spectacular science : the IMP Group and BtoB marketing
Year of publication: |
2015
|
---|---|
Authors: | Cova, Bernard ; Pardo, Catherine ; Salle, Robert ; Spencer, Robert |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 49.2015, p. 80-83
|
Subject: | Bibliometrics | Interaction | Marketing Theory | Network | Science |
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