Normalising green behaviours: A new approach to sustainability marketing
Year of publication: |
2012
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Authors: | Rettie, Ruth ; Burchell, Kevin ; Riley, Debra |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 3 (1.3.), p. 420-445
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