Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
Year of publication: |
2008
|
---|---|
Authors: | Holak, Susan L. ; Matveev, Alexei V. ; Havlena, William J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 2, p. 172-178
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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