Novel Brand Building Strategies Through Social Media Marketing
Year of publication: |
2013
|
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Authors: | G, Raghu |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (43 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 7, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2336940 [DOI] |
Classification: | M12 - Personnel Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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