Number 4 - Market research for the new millennium - Engaging the right mindset in qualitative marketing research
Year of publication: |
2001
|
---|---|
Authors: | Hill, Jimmy ; Kling, Nathan D. ; Nancarrow, Clive ; Barker, Andy ; Wright, Len Tiu |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 19.2001, 4, p. 236-244
|
Saved in:
Saved in favorites
Similar items by person
-
Lifecycles and crisis points in SMEs: a case approach
Hill, Jimmy, (2002)
-
Lifecycles and crisis points in SMEs: a case approach
Hill, Jimmy, (2002)
-
Ritzer's McDonaldization and applied qualitative marketing research
Nancarrow, Clive, (2005)
- More ...