Number 2 - Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA
Year of publication: |
1999
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Authors: | Ford, John B. ; Joseph, Mathew ; Joseph, Beatriz |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 13.1999, 2-3, p. 171-186
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