Obama the brand : a paradigm shift in marketing and polling
Bruce I. Newman
Year of publication: |
2010
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Authors: | Newman, Bruce I. |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl, ISSN 1436-798X, ZDB-ID 14731976. - Vol. 56.2010, 1, p. 46-53
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