Objective vs subjective design newness
Year of publication: |
2022
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---|---|
Authors: | Sung, Billy ; Hartley, Nicole ; Vanman, Eric ; Hooshmand, Reyhane |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 7, p. 1482-1502
|
Subject: | Design newness | Interest | Novelty |
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Objective vs subjective design newness
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How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy, (2016)
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Interest, but not liking, drives consumer preference toward novelty
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