Observability and sorting in a market for names
Year of publication: |
2012
|
---|---|
Authors: | Deb, Joyee |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 21.2012, 2, p. 301-338
|
Subject: | Markenführung | Brand management | Geschäftswert | Goodwill | Konsumentenverhalten | Consumer behaviour | Wirtschaftsmodell | Economic model |
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