Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects
Year of publication: |
2001
|
---|---|
Authors: | Coulter, Keith S. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 10.2001, 5, p. 276-292
|
Publisher: |
MCB UP Ltd |
Subject: | Pricing strategy | Estimating | Consumer behaviour |
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