Official supporters clubs: the untapped potential of fan loyalty
Year of publication: |
2009
|
---|---|
Authors: | Theysohn, Sven ; Hinz, Oliver ; Nosworthy, Steve ; Kirchner, Michael |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 10.2009, 4, p. 33-55
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | supporters clubs | CLP | German national soccer | fan membership |
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