Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage

Cover -- Half-Title -- Title -- Copyright -- Contents -- PART I Omni-Channel Retail and the Supply ChainWorking Together for a Competitive Advantage Introduction -- Chapter 1 Introduction: Where We Are Today -- How Supply Chain Strategies Impact E-Commerce Success -- Omni-Channel Retail and the Supply Chain: Challenges ahead -- Omni-Channel Multiplies the Challenges for Distribution-Centric Supply Chains -- Many Options Available -- In-House -- Outsource -- Hybrid -- Integrated Marketing and Communication Plans -- Benefits of Omni-Channel to Retailers and Their Supply Chain -- Chapter 2 How We Got Here: From the General Store to Omni-Channel Retail -- Retail vs. Wholesale -- Retail and Wholesale Defined -- Retail Classifications and Types -- History of Retail -- Pre-World War II -- Retail Growth (1945-1975) -- Big Box and Category Killers (1975-1990) -- Retail Consolidation (1990-2000) -- The 21st Century (2000-Present) -- Digital and Physical Experience -- Retail's Value in the Distribution Channel -- Value as a Utility -- Value as an Activity -- Vertical Integration to Add Value -- Value Chain -- Activities That Add Value -- Strategies for Tough Times -- Chapter 3 Multi-Channel vs. Omni-Channel -- Multi-Channel Retail -- Omni-Channel Retail -- Omni-Channel Fulfillment -- Last-Mile Delivery -- A Unified Approach -- The Omni-Channel Experience Varies as Shown by Some Examples -- Access and Sharing of Information Is Key -- PART II Traditional vs. Omni-Channel Marketing -- Chapter 4 Marketing 101 -- Definitions and Overview of Marketing -- The Marketing Process and the Steps Involved -- Marketing Management: Strategy, the Value Proposition, and Marketing Mix -- The Value Proposition -- Marketing Mix -- Marketing Techniques to Understand the Marketplace and Customer Needs -- Targeting Segments -- Differentiation and Positioning.