Omnichannel retailing with brand engagement, trust and loyalty in banking : the moderating role of personal innovativeness
Year of publication: |
2023
|
---|---|
Authors: | Quynh Tran Xuan ; Hanh T.H. Truong ; Tri Vo Quang |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 3, p. 663-694
|
Subject: | Assurance quality | Brand trust | Engagement | Integration quality | Omnichannel banking | Perceived fluency | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Bank | Privatkundengeschäft | Personal banking |
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