On achieving exoneration after a product safety industrial crisis
Year of publication: |
1999
|
---|---|
Authors: | Siomkos, George J. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 14.1999, 1, p. 17-29
|
Publisher: |
MCB UP Ltd |
Subject: | Crisis management | Industrial marketing | Organizational policy | Product management | Product recall | Responsibility |
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