On the Efficiency of Spam Mailing and Portal Advertising

The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.

MoreLess

Year of publication:	2005-06
Authors:	Bandulet, Martin
Institutions:	Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
Subject:	advertising \| externalities \| internet portals

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	application/pdf
Series:	Discussion Paper Series.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Number 275
Classification:	D8 - Information and Uncertainty ; D62 - Externalities ; L86 - Information and Internet Services; Computer Software
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005231985