ON THE ESTIMATION OF ADVERTISING EFFECTS FOR BRANDED PRODUCTS: AN APPLICATION TO SPAGHETTI SAUCES
Year of publication: |
1997
|
---|---|
Authors: | Capps Jr., Oral ; Seo, Seong-Cheon ; Nichols, John P. |
Published in: |
Journal of Agricultural and Applied Economics. - Southern Agricultural Economics Association - SAEA. - Vol. 29.1997, 02
|
Publisher: |
Southern Agricultural Economics Association - SAEA |
Subject: | Advertising effects | Demand systems | IRI Infoscan data | Polynomial inverse lag | Rotterdam model | Marketing |
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