On the Internationalization Process of Firms: A Critical Analysis
Even though international marketing has been challenged because of theoretical and methodological shortcomings, very few researchers have actually attempted to analyze the weaknesses based on principles of theory evaluation. In this article, the author examines two types of models addressing the individual firm's internationalization process. A theory evaluation is performed based on the explanation and the falsification criteria. In order to improve the internationalization models, some measures are proposed.© 1993 JIBS. Journal of International Business Studies (1993) 24, 209–231
Year of publication: |
1993
|
---|---|
Authors: | Andersen, Otto |
Published in: |
Journal of International Business Studies. - Palgrave Macmillan, ISSN 0047-2506. - Vol. 24.1993, 2, p. 209-231
|
Publisher: |
Palgrave Macmillan |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Omfanget av støtte til distriktsbedriftene
Andersen, Otto, (1983)
-
The population of Denmark : 1974 ; World population year
Andersen, Otto, (1977)
-
On the internationalization process of firms : a critical analysis
Andersen, Otto, (2009)
- More ...