On the misuse and misinterpretation of dimensions of national culture
Year of publication: |
2013
|
---|---|
Authors: | de Mooij, Marieke |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 30.2013, 3, p. 253-261
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | National cultures | Cross-cultural research | Hofstede | GLOBE | Culture-versus individual-level analysis | Consumer behaviour |
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