On the nature of markets and their practices
Year of publication: |
2007
|
---|---|
Authors: | Kjellberg, Hans ; Helgesson, Claes-Fredrik |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 2, p. 137-162
|
Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
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