On the predictive value of consumer intentions and attitudes
Year of publication: |
1959
|
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Authors: | Tobin, James |
Published in: |
The review of economics and statistics. - Cambridge, Mass. : MIT Press, ISSN 0034-6535, ZDB-ID 207962-8. - Vol. 41.1959, 1, p. 1-11
|
Subject: | Marktpsychologie | Verbrauch |
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