Online advertising research in advertising journals : a review
Year of publication: |
2008
|
---|---|
Authors: | Ha, Louisa |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 30.2008, 1, p. 31-48
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics |
-
Citation performance of thirty keywords in economics
Yuret, Tolga, (2019)
-
Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco, (2014)
-
Rejón-Guardia, Francisco, (2014)
- More ...
-
What do marketers post on brands’ Facebook pages in Islamic countries?
Abuljadail, Mohammad Hatim, (2019)
-
Does valence of product review matter?
Bi, Nicky Chang, (2019)
-
Bi, Nicky Chang, (2021)
- More ...