Online brand communication and building brand trust: social information processing theory perspective
Year of publication: |
2021
|
---|---|
Authors: | Marmat, Geeta |
Published in: |
Global Knowledge, Memory and Communication. - Emerald Publishing Limited, ISSN 2514-9342, ZDB-ID 2937574-5. - Vol. 71.2021, 6/7, p. 584-604
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand trust | Brand communication | Trust building | Computer mediated communication | Social information processing theory | Social media network |
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