Online customers' habit-inertia nexus as a conditional effect of mobile-service experience : a moderated-mediation and moderated serial-mediation investigation of mobile-service use resistance
Year of publication: |
2019
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Authors: | Nel, Jacques ; Boshoff, Christo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 282-292
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Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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