Online Information Product Design : The Influence of Product Integration on Brand Extension
Year of publication: |
2013
|
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Authors: | Zhang, Ping ; Cheng, Zhang ; Song, Peijian |
Publisher: |
[S.l.] : SSRN |
Subject: | Produktgestaltung | Product design | Markentransfer | Brand extension | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Produktentwicklung | New product development |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Song, Peijian, Cheng Zhang, & Ping Zhang (2013), Online Information Product Design: The Influence of Product Integration on Brand Extension, Decision Support Systems (DSS), Vol. 54, 826-837 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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