Online platform use and performance among listed tourism companies in China
Year of publication: |
2024
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Authors: | Tian, Jiaxin ; Ma, Jing |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 7, p. 1709-1723
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Subject: | listed tourism companies | online platforms | WeChat | official website | market performance | Digitale Plattform | Digital platform | China | Website | Online-Handel | Online retailing | Social Web | Social web | Tourismus | Tourism | Unternehmenserfolg | Firm performance | Tourismuswirtschaft | Tourism industry | Electronic Commerce | E-commerce |
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