Online product presentation: the effect of product coordination and a model's face
Year of publication: |
2012
|
---|---|
Authors: | Yoo, Jungmin ; Kim, Minjeong |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 6.2012, 1, p. 59-72
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Web sites | Clothing | Fashion | Advertising | Product presentation | Online shopping |
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