Online relationship marketing for banks in face-to-face economies
Year of publication: |
September 2018
|
---|---|
Authors: | Alnsour, Muhammed S. |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 6.2018, 3, p. 105-116
|
Subject: | Online relationship marketing | Relationship quality | Relational interaction | Loyalty | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Bank | Electronic Commerce | E-commerce |
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