Online support for vulnerable consumers : a safe place?
Year of publication: |
2017
|
---|---|
Authors: | Parkinson, Joy ; Schuster, Lisa ; Mulcahy, Rory ; Taiminen, Heini Maarit |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 4/5, p. 412-422
|
Subject: | Social support | Service co-creation | Vulnerable consumers | Netnography | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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