Online-to-Offline (O2O) commerce in emerging markets : analysis of the retail sector
Year of publication: |
2021
|
---|---|
Authors: | Gupta, Soniya ; Jeyaraj, Anand |
Published in: |
Journal of Asia Pacific business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6940, ZDB-ID 2113041-3. - Vol. 22.2021, 4, p. 260-278
|
Subject: | e-commerce | emerging market | O2O commerce | retail | technology | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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