Open-rate controlled experiment in e-mail marketing campaigns
Alternative title: | Kontrolirani eksperiment stope otvaranja u marketinškim kampanjama putem e-pošte |
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Year of publication: |
2016
|
Authors: | Bilos, Antun ; Turkalj, Davorin ; Kelić, Ivan |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 28.2016, 1, p. 93-109
|
Subject: | controlled experiment | A/B split-test | E-mail marketing campaigns | newsletter | Online-Marketing | Internet marketing | E-Mail | E-mail | Experiment |
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