Opinion Leaders' Role in Innovation Diffusion: A Simulation Study
Year of publication: |
2011
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Authors: | van Eck, Peter S. ; Jager, Wander ; Leeflang, Peter S. H. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 28.2011, 2, p. 187-204
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