Opinion leadership and the flow of communication: Some problems and prospects
Year of publication: |
1965
|
---|---|
Authors: | Nicosia, Francesco M. |
Published in: |
Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - 1965, p. 340-358
|
Subject: | Wirtschaftliches Verhalten | Verbraucher |
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