Opportunism in Interpersonal Exchange:When Dissatisfaction isFollowed by Positive Word-of-Mouth
Year of publication: |
2003-11-01
|
---|---|
Authors: | Wangenheim, Florian v. |
Institutions: | Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing |
Subject: | Mund-zu-Mund-Werbung | word of mouth | Opportunismus | opportunism | Unzufriedenheit | Täuschung | deception |
-
Held, Johanna, (2018)
-
Opportunism in distribution networks : the role of network embeddedness and dependence
Dong, Maggie Chuoyan, (2015)
-
Mellewigt, Thomas, (2018)
- More ...
-
Instant Customer Base Analysis:Managerial Heuristics Often “Get ItRight”
Wübben, Markus, (2008)
-
Behavioral Consequences ofOverbooking Service Capacity
Wangenheim, Florian v., (2007)
-
Lifetime Value Prediction at Early Customer Relationship Stages
Wangenheim, Florian v., (2006)
- More ...