Optimal Advertising for the Nerlove-Arrow Model under a Replenishable Budget
Year of publication: |
2009
|
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Authors: | Sethi, Suresh |
Publisher: |
[2009]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Öffentlicher Haushalt | Public budget | Lagerhaltungsmodell | Inventory model | Theorie | Theory |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Optimal Control Applications & Methods, Vol. 2, pp. 165-173, 1981 Volltext nicht verfügbar |
Classification: | M37 - Advertising ; C61 - Optimization Techniques; Programming Models; Dynamic Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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