Optimal budget allocation across search advertising markets
Year of publication: |
2015
|
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Authors: | Yang, Yanwu ; Zeng, Daniel ; Yang, Yinghui ; Zhang, Jie |
Published in: |
INFORMS journal on computing : JOC. - Catonsville, MD : INFORMS, ISSN 1091-9856, ZDB-ID 1316077-1. - Vol. 27.2015, 2, p. 285-300
|
Subject: | sponsored search | budget allocation | budget strategy | search markets | Öffentlicher Haushalt | Public budget | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Allokation | Allocation | Suchtheorie | Search theory |
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