Optimal dual-channel supply chain configuration for product categories with different customer preference of online channel
Year of publication: |
September 2018
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Authors: | Rofin, T. M. ; Mahanty, Biswajit |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 3, p. 507-536
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Subject: | Dual-channel supply chain | Customer preference for online channel | Curnot competition | Ratailing | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
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