Optimal pricing and advertising competition in two supply chains with deterministic demand
Year of publication: |
2009
|
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Authors: | Xiong, Zhongkai ; Nie, Jiajia |
Published in: |
International journal of manufacturing technology and management. - Milton Keynes [u.a.] : Inderscience Enterprises, ISSN 1368-2148, ZDB-ID 2037402-1. - Vol. 17.2009, 3, p. 289-314
|
Subject: | Preismanagement | Pricing strategy | Werbung | Advertising | Wettbewerb | Competition | Lieferkette | Supply chain | Spieltheorie | Game theory | Nash-Gleichgewicht | Nash equilibrium |
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