Optimal reserve price for the generalized second-price auction in sponsored search advertising
Year of publication: |
2009
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Authors: | Xiao, Baichun ; Yang, Wei ; Li, Jun |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 10.2009, 3, p. 114-129
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