Optimizing direct response in Internet display advertising
Vural Aksakallı
Year of publication: |
2012
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Authors: | Aksakallı, Vural |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 229-240
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Subject: | Internet display advertising | Direct response marketing | Negative binomial distribution | Separable programming | Mixed integer programming | Online-Marketing | Internet marketing | Werbung | Advertising | Internet | Direktmarketing | Direct marketing | Ganzzahlige Optimierung | Integer programming | Werbewirkung | Advertising effects |
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