Options as a marketing tool : pricing a promotional scheme for a product with a scondary market
Year of publication: |
January 2017
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Authors: | Afik, Zvika ; Lowengart, Oded ; Yosef, Rami |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 38.2017, 1, p. 19-36
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Subject: | Dauerhafte Konsumgüter | Durable goods | Sekundärmarkt | Secondary market | Optionspreistheorie | Option pricing theory | Rückzahlung | Repayment | Kfz-Industrie | Automotive industry | USA | United States |
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