Order matters : rating service professionals first reduces tipping amount
Year of publication: |
2023
|
---|---|
Authors: | Chen, Jinjie ; Xu, Alison Jing ; Rodas, Maria A. ; Liu, Xuefeng |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 1, p. 81-96
|
Subject: | categorization | motivated reasoning | order effect | rating | reward substitution | sequential decision making | tipping |
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